OUR STORY | OUR MISSION

Learn about our mission to inspire, educate, and give back to preserve the islands we love

Sharing Aloha and Protecting What We Love

It all started with a dream: to educate and inspire everyone—tourists, visitors, and locals—about protecting Hawaii’s ocean, beaches, and marine life. Each time we saw someone unknowingly standing on the reef or getting too close to a sea turtle, it broke our hearts. We realized they just didn’t know, and we wanted to change that.


At first, the idea was simple: create a flyer to share guidelines on how to protect Hawaii’s fragile ecosystem. But how could we reach enough people to make an impact? That’s when the vision for Jimee Vic’s was born—a way to educate, inspire, and give back.


Through our thoughtfully designed products, we share what we love about the islands while donating a portion of every purchase to marine conservation charities. Because we believe action speaks louder than words, every item you buy helps protect Hawaii’s beaches and marine life for generations to come.


By joining us on this journey, you’re not just buying a product; you’re making a difference. Together, we can ensure that the Hawaii we love today remains just as magical tomorrow.

The Jimee Vic’s Ohana

Our Mission Statement


At Jimee Vic’s, we’re on a mission to spark joy, inspire creativity, and celebrate individuality through bold, unique designs. Rooted in the spirit of Hawaii and infused with a passion for adventure, we create products that tell stories, spark conversations, and connect people to the beauty of life’s quirks and wonders.


We believe in embracing the unexpected, living authentically, and sharing laughter with every design we craft. From our Hawaii-inspired creations to our offbeat collections like the Twisted Collection, our goal is to bring a sense of wonder, humor, and connection into your world.


Driven by a love for art, storytelling, and community, Jimee Vic’s is more than a brand—it’s a celebration of who we are, where we come from, and the adventures yet to come. Together, let’s create memories, share smiles, and remind ourselves to always dream a little bigger and laugh a little louder.